Business Marketing Skills
Enabling Nova Scotia Businesses to Market Themselves Successfully
This 10 week, 40 hour customized Workplace Education program will help develop your skills to create a comprehensive marketing strategy for your business.
These fun & interactive sessions will include:
Market analysis – including customer, company, and competitor analyses
Strategic positioning of yourself in the marketplace
Product management and pricing
Leveraging your unique advantages
Segmenting, positioning, and targeting
Marketing non-manufactured or service-based products
Budgeting for success
Outlets for advertising – traditional and online strategies
Comments
"The course content has been very applicable to staff training requirements for our small business, and in combination with the scheduling flexibility and cost, I highly recommend Workplace Education training for employee skills development. Our staff was implementing the skills obtained from Workplace Education, on local and export projects, while participating in the course.
The instructors customize the course material not only from their own real-world experience, but also based upon the class composition. The instructors strive to incorporate the objectives of the individual participants towards the common benefits of the entire group."
Kent W. Simpson
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