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Advertising on Social Media

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Start:
June 19, 2023 9:00:00 AM
End:
June 19, 2023 12:00:00 PM
Location:
Zoom virtual meeting
Instructor:
Michelle McCann
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Course Outline - META ADS

Before you get started …

  1. Identifying advertising opportunities.
  2. Setting goals.
  3. Determining your audience.
  4. Deciding on placement.
  5. Advertising materials (ad image, sizes, video, copy, etc.).

A warning …

  1. Facebook’s automatic settings and why they don’t always work.

Getting started …

  1. Setting up your Ads Account.
  2. Using Ads Manager instead of the Boost Button.

A tour of Ads Manager …

(This is done while walking through the creation of an ad from scratch.)

  1. What is a campaign? Ad set? Ad?
  2. Different types of campaign goals (traffic, awareness, engagement).
  3. How to set your budget.
  4. Creating a target audience.
  5. Determining your ad placement.
  6. The benefits of creating an ad vs. promoting an existing post.
  7. Optimizing ad creative and best practices.

Using the Boost Button …

  1. How to best use the boost button.
  2. Things to keep in mind when using boost vs. Ads Manager.

Interpreting your online results …

  1. Setting up your Ads Manager reporting.
  2. What numbers you should pay attention to, and what they mean.
  3. Determining your offline results.

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TESTIMONIALS

“ Having just completed the LAE ten-week Project Management Essentials Course, I can say whole heartedly that it was an extraordinary experience. Instructor Lynn MacKinnon taught this course with a level of professionalism and courtesy where she welcomed every student into the class with warmth and a smile. Our group was made up of business professionals involved in a wide variety of industries both small and large whose primary goal was to learn the necessary skillsets that could be applied to our respective businesses. To say this course met our expectations is an understatement as the class discussions allowed us to take the curriculum and apply it hands on to our respective business cases. Since completing the course I have had the opportunity to apply it to both our family business and to a large scale project with my corporate employer. I highly recommend the Project Management Essentials course as it allows you to breakdown your project to its fine points and build a foundation to start your ideas and goals. It allows you to plan your budget, set your target milestones and develop a step-by-step process to completion. This course should be the baseline for any business owner or entrepreneur.”
JAMES TAYLOR
Business Development Officer
COMMISSIONAIRES NOVA SCOTIA