Three Part Series, Clare O'Connor
Creating a strategic narrative for your businesses
Whether engaging with audiences online or in person, communicating with impact and confidence is vital. Getting there requires business owners to be mindful of the narrative they are creating and make it strategic. A strategic narrative can then be used to create a memorable online presence. This three-part workshop was designed to support business owners in creating or refining a strategic narrative and in learning how to give it a life online.
- Part 1: Vision and Mission: Why they are essential to your bottom line.
- Part 2: Bringing your narrative to life using social media
- Part 3: Social media messaging: What do I say and how?
Chris Lewis helped to clarify our social media strategy.. There are tools in social media that he introduced us to and helped us work with them. We have been able to reach many more people with our advertising through the use of social media. (eg. Facebook, Twitter, and Hootsuite.) It is well worth the time commitment to the course outline. - Alan Klein