Market Fundamentals

Teacher
Jim Fitt
Category:
Marketing

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COURSE DESCRIPTION

In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.

This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.

Topics include:

  • What is marketing?
  • Sales vs marketing
  • The importance of managing your brand
  • Advertising fundamentals
  • How pricing works
  • Positioning and differentiation
  • Social Media Marketing

Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.

 

 

 

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TESTIMONIALS

I recently attended a Sage 50, 40 hour course being facilitated by Chris Lewis of Chris Lewis Business Solutions. Located and sponsored through NOBL and CBDC New Glasgow.
I found the course and content to be very useful to me in a way that gave me the confidence to start a business plan for a small business in Bookkeeping.
Chris Lewis is very knowledgeable in the field of accounting and business and facilitated the program very well and professional. He gave more than anticipated tips and tricks of the trade which will also be very useful to me being new to the business world.
It is a great opportunity in my opinion to attend such courses being offered; especially for free. These courses can run you anywhere from $1500 to $2500 depending on the institution. I would like to attend more courses like this to keep my skills up to date and to gain more knowledge of the business world.
Corinna Reynolds