Market Fundamentals
COURSE DESCRIPTION
In true guerilla marketing style, Jim’s presentation offers real and practical advice on how new businesses can (a) acquire new customers and (b) sell more to the ones they already have.
This interactive presentation combines stories, best practices and solid marketing principles with live feedback from participants to ensure relevant take-aways that can be applied right away.
Topics include:
- What is marketing?
- Sales vs marketing
- The importance of managing your brand
- Advertising fundamentals
- How pricing works
- Positioning and differentiation
- Social Media Marketing
Woven into the topics above are practical advice on promotions, customer service, packaging, web sites, product design and public relations.
Comments
As the owner of a young, small business I would never have been able to afford training in SAGE that is comparable to what I received through CBDC/NOBL. Nor would I have been able to take a semester to live away from home to complete such training. Chris (the instructor) was beyond knowledgeable and provided a lot of useful information for business owners in addition to the ins and outs of SAGE. I have been using SAGE for business since day one of the course and it has made our accounting remarkably less complicated and time consuming. Without CBDC/NOBL I would not have made this investment in myself and the company. Thank you so much.
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